Capture the conversation
You have a story worth telling. I make sure those who shape enterprise buying decisions hear it, believe it, and repeat it. I help B2B tech companies build analyst credibility, define their positioning, tighten their sales messaging, and train executives to deliver it.
I use proven frameworks shaped over my 20+ years as a marketing and corporate communications leader at a series of successful startups and large enterprises. This process has been battle-tested and refined to help you build market credibility and shape your innovation story.
Analyst Program Launch
Gartner/Forrester/IDC inclusion built from the ground up.
Perception Audit
Know what analysts are saying about your market trends, your competitors, and your business.
Executive Coaching
Comprehensive communications coaching to help leaders interact with analysts and shape narratives.
Event Support
Strike force services to secure event coverage or assist with an MQ or Wave inquiry.
Strategic Benefits of Analyst Relations Mastery
I bridge the gap between technical innovation and market validation. My programs ensure the world's most influential analysts recognize your products and services, and repeat your story .
Category Narrative Ownership
Define the market landscape before your competitors. I work with you to build the messaging frameworks that establishes you as the default reference point.
Analyst Inclusion
Secure your place in Gartner, Forrester, and IDC frameworks. I provide hands-on support as an extension of your team to help you prepare for analyst assessments, deliver briefings, and increase your marketing and sales engagement success.
Enterprise Credibility
Turn analyst recognition into deal confidence. I provide the external validation that investors and leadership require for enterprise scaling.
Improve Sales Frameworks
Develop sales tools that focus on customer problems and the value you deliver, flagging key influencers and the urgent concerns salespeople should address to sell more effectively.